Chipotle’s first national TV ad might be the classiest thing from a fast food company that I’ve ever seen. Also, Willie Nelson singing Coldplay. Esquire has a nice little write-up about its inception.

I’m not big on fast food, but the next time I’m cornered into it, I think I’ll look here. We vote with our dollars, and companies that promote and support sustainability are preferable.

(Source: jonnyskov)